Marketing & Demographics

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The following databases and resources will help you determine and research your target audience, study an industry, and scan for niche opportunities. You will need a library card to access databases remotely.

Business research from journals, trade publications, market research reports, dissertations, and working papers. 
InfoTrac Newsstand
More than 70 business journals, newspapers, and news wires covering all metropolitan and rural areas within the US. 
Business Decision
Find new customers, identify new store locations, analyze your market, evaluate competitors, and target media and direct mail campaigns. 
ProQuest Entrepreneurship
Information for entrepreneurs and researchers includes business start-up plans, video clips, journals, business cases, and more.
Hoover's Company Profiles
Information about more than 40,000 companies, including company overview, industry information, leadership, and historical financials.
Simply Map
Web-based mapping application lets you create professional-quality maps and reports using demographic, business, and marketing data.
Follow the link below for a Simply Map tutorial.









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