The following databases and resources will help you determine and research your target audience, study an industry, and scan for niche opportunities. You will need a library card to access databases remotely.
Business research from journals, trade publications, market research reports, dissertations, and working papers.
|Hoover's Company Records
Information about more than 40,000 companies, including company overview, industry information, leadership, and historical financials.
Guides to Market Research
Service Corps of Retired Executives (SCORE) Guide to Market Research- Simple introduction to conducting market research from the experts at SCORE.
Small Business Administration (SBA) Guide to Market Research and Competitive Analysis - An overview of the market research and competitive analysis process. Includes links out to free small business data and trends.
Small Business and Technology Development Center (SBTDC) Guides to Market Research- Learn more about the process of conducting market research with this free market research guide and worksheet provided by the North Carolina SBTDC.
UNC-CH University Libraries' Introduction to Market Research - A great overview of research strategies and resources used to conduct market research. Presented as a tutorial with each section building on the next.