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Marketing & Demographics

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The following databases and resources will help you determine and research your target audience, study an industry, and scan for niche opportunities. You will need a library card to access databases remotely.

Business research from journals, trade publications, market research reports, dissertations, and working papers. 

ProQuest Entrepreneurship
Information for entrepreneurs and researchers includes business start-up plans, video clips, journals, business cases, and more.

Access NC
Community demographic reports, statewide commercial property search, labor market  reports, and more. No library card required. 

The official National Information Clearinghouse of the U.S. Small Business Administration. Find market research reports, sample business plans, industry data, and more.  

Hoover's Company Records
Information about more than 40,000 companies, including company overview, industry information, leadership, and historical financials.

Simply Analytics 
Web-based mapping application lets you create professional-quality maps and reports using demographic, business, and marketing data. 





Guides to Market Research

Service Corps of Retired Executives (SCORE) Guide to Market Research- Simple introduction to conducting market research from the experts at SCORE. 

Small Business Administration (SBA) Guide to Market Research and Competitive Analysis - An overview of the market research and competitive analysis process. Includes links out to free small business data and trends. 

Small Business and Technology Development Center (SBTDC) Guides to Market Research- Learn more about the process of conducting market research with this free market research guide and worksheet provided by the North Carolina SBTDC. 

UNC-CH University Libraries' Introduction to Market Research - A great overview of research strategies and resources used to conduct market research. Presented as a tutorial with each section building on the next.