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November 2018

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Marketing & Demographics

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The following databases and resources will help you determine and research your target audience, study an industry, and scan for niche opportunities. You will need a library card to access databases remotely.

ABI/INFORM Complete
Business research from journals, trade publications, market research reports, dissertations, and working papers. 
ProQuest Entrepreneurship
Information for entrepreneurs and researchers includes business start-up plans, video clips, journals, business cases, and more.
Business Decision
Find new customers, identify new store locations, analyze your market, evaluate competitors, and target media and direct mail campaigns. 
Simply Analytics 
Web-based mapping application lets you create professional-quality maps and reports using demographic, business, and marketing data. 
Hoover's Company Profiles
Information about more than 40,000 companies, including company overview, industry information, leadership, and historical financials.